EXPERIENTIAL

Google Cloud 2018 WEF Installation (Davos)

MULTI-USER INSTALLATION USING MOTORS, LED LIGHTS AND SCREENS

Experiential Installation for Google Cloud at the 2018 World Economic Forum in Davos. The installation required 2 or more people to hold and press the two ends of a circuit at the same time to activate it. When activated, the installation fully comes to life, where small floating clouds light up, the hot air balloons raise to the sky and the World Villages on each screen turn from a dormant to a fully vibrant and activate state.

#creativedirection #artdirection #installation #userexperience #interactiondesing #sounddesign #pitch #newbusiness #production #fabrication

Role: Freelance Creative Director @Nexus Interactive Arts | Client : Google Cloud | Partner: Brand Fuel | Date : 2018

NEXUS PROJECT PAGE

 

Muse (Band) A.I. Lyric Video

ARTIFICIAL INTELLIGENCE GENERATED VIDEO

A.I. generated lyric video generated daily using footage from YouTube, for Muse's latest single Dig Down.

#creativedirection #artdirection #video #music #musicvideo #web #machinelearning #imagerecognition #userexperience #pitch #production

Role: Head of Digital Creative @Warner Bros. Records | Client : Muse | Date : 2017

WEBSITE

 

Royal Blood & Samsung

FACEBOOK / YOUTUBE LIVE 360

Royal Blood performed tracks from their new album live in 360 with Samsung UK.

#initialcreativedirection #VR #360video #Facebook #music #musicvideo #web #pitch

Role: Head of Digital @Warner Bros. Records | Client : Royal Blood & Samsung | Agency: Iris UK | Date : 2017

 

Absolut DeadMau5

VR GAME

Absolut launched an adrenaline-inducing experience that brought music lovers as close to electronic music artist, Deadmau5, as possible.

#initialcreative #VR #game #music #music #userexperience #pitch

Role: Creative (pitch) @UNIT9 | Client : Absolut, Deadmau5 | Agency: Forever Beta | Date : 2016

 

Wrigley's 5 GUM

VR INSTALLATION

UX Design for Wrigley's ERLEBE 5GUM VR sensorial experience.

#userexperience #VR #interactive #sensorial #production

Awards: June 2015 FWA of Day

Role: UX Designer @UNIT9 | Client : Wrigley | Agency: BBDO | Date : 2014

CASE STUDY